My first online shop.pdf

My first online shop Sabina Pluskwik, Project Manager What software to choose? Dedicated platform, SaaS or maybe Open Source

What should I do first when deciding to open an online store? For beginers • What kind of an online shop will it be? • How large will the product range be? • What functionalities are the most important for me? • What is my budget? • What will the traffic be like on the website? • What software will I use?

What software to choose for your shop? Software Today there are many companies that offer their online sales platforms. These solutions are very different from each other. Each platform has its advantages and disadvantages. You have to take into account all its pros and cons when choosing the right one. I would like to briefly present some of the most popular online shopping platforms.

Basic division of e-commerce software Software • Software SaaS • Software Open Source • Dedicated software • The other e.g. proprietary ones

The most often selected software for e-commerce websites Software 42,50% 19% 18,70% 12,10% 13% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% DEDYKOWANE OPROGRAMOWANIE OPEN SOURCE SAAS INNE AUTORSKIE ROZWIĄZANIA POZOSTAŁE OTHER COPYRIGHT SOLUTIONS DEDICATED SOFTWARE OTHERS

The most often selected software for e-commerce 42.5% of online store owners indicated that their online shop was implemented on a dedicated platform. This type of software is more likely to be found in larger shops and in those with longer market presence (existing over 5 years). Open Source Software - 19% of indications and SaaS - 18.7%. Proprietary software created by the shop - 12.1%. It is mainly used by shops with the highest sales (over 100.000 PLN) and those with longer market presence.

What are the criteria for selecting the software?

The main criteria when choosing software Data 91,1 83,5 74,3 72,7 64,4 43,5 43,5 38,7 34,6 4,1 10,5 16,2 13 21,6 34,9 39,7 42,5 47,9 4,8 6 9,5 14,3 14 21,6 16,8 18,7 17,5 DOSTOSOWANIE DO POTRZEB CENA CZAS REALIZACJI ŁATWOŚĆ INTEGRACJI Z SYSTEMAMI ZEW. UTRZYMANIE OPINIA DARMOWY OKRES PRÓBNY OPINIA ZNAJOMYCH REKLAMA W INTERNECIE Istotne Nieistotne Trudno powiedzieć PRICE EXECUTION TIME EASE OF INTEGRATION WITH EXT. SYSTEMS MAINTENANCE REVIEW FREE TRIAL PERIOD FRIENDS’ OPINION ONLINE ADVERTISING IMPORTANT IRRELEVANT HARD TO SAY ADAPTING TO YOUR NEEDS

The main criteria when choosing software Data • Adjustment to one’s needs 91% • Price 83.5% • The speed of implementation 74% • Easy integration with external systems 72% • Possibility of self-modification / the way of maintenance 64,4% • Feedback 43,5%

Different e-commerce platforms - examples

SaaS Software (IAI-Shop, Shoper.pl) SaaS

SaaS model SaaS We get a ready-made shop, equipped with the functionalities necessary for the sale. Model based on monthly subscription fee. Setting up a shop is easy and does not take much time. In the SaaS model, the customer receives a warranty for the system and can rely on continuous technical support. Shop platforms, in addition to standard features, also offer additional sales support modules that customers can purchase or lease.

SaaS model SaaS One of the most popular SaaS platforms. Shoper has numerous integrations with popular auction sites, courier companies and online accounting software. Shoper does not provide the ability to download and install its software on your own server (except for a special license). Everything is on the side of the supplier. You can buy and add your own domain, however, Shoper is responsible for maintaining the store and for that it takes a monthly fee. The fee depends on the size of our store, the transfer limit and other additional options such as integration with the warehouse system.

SaaS model SaaS IAI-Shop is also one of the leaders in the e-commerce industry in Poland. The IAI-Shop has constantly been developed, although it offers quite a lot in compared to competition. When implementing IAI-Shop you do not need your own server, everything is done on the seller's side. The platform offers a wide range of functionalities including: Convenient order management, integration with Allegro and eBay platforms, shop service, warehouse management, integration with IAI payments for 13 banks, courier integration, collaboration with price comparison websites and numerous tools for easier handling and management of customer base, goods and payments.

General Advantages of SaaS solutions SaaS • low cost of launching the store • ready to use integration • no one-time application purchase cost - SaaS access is usually based on a fixed fee which is a shorter and less expensive implementation process • server infrastructure – you do not need to worry about hosting • saving on support and service costs • access to the latest version of the software - no need to update the application

General Advantages of SaaS solutions SaaS • security guarantee - SaaS services are provided by physically and logically protected IT systems to meet the needs of the most demanding customers, • data security - SaaS provider creates backup copies of customer data, • advanced functionalities – (ex. IAI-Shop) • scalability - SaaS solutions easily scale with customer demand, as they work on a platform designed to support thousands of users, • high availability - SaaS is a service that must be continuously available • suppliers provide the highest levels of reliability, including systems that guarantee work continuity in the event of natural disasters or serious failures (disaster recovery).

General Defects of SaaS solutions SaaS • there is no possibility of introducing dedicated changes, • no direct control over the application - because the provider is responsible for the stability and availability of the service provided. It also has full control over the application provided - no access to the open source code, • dependence on external vendor - in the SaaS model, the customer is the owner of the data stored on the system but the provider owns the license, • security - the most common and most frequently cited concern with SaaS. The customer gives important and often confidential data to the SaaS provider and wants to be sure that they are adequately secured against unauthorized access.

Software Open Source (Prestashop, Magento) Open Source

Software Open Source Open Source Open Source is not just a way to distribute, but free software that has been developing since the late 1980s. Open source software is available for free and can be freely modified by users. However, we cannot forget about the cost of implementing a system and its development and updates. Also keep in mind that in open source systems, you do not get a guarantee for system operation and security. Technical support should be commisioned to external agencies. You also have to take care of hosting by yourself.

Software Open Source Open Source A fast and easy platform for online stores. Simple and intuitive management panel. Good performance, extensive functionality and simple tool modification.

Prestashop advantages Open Source • implementation and installation - simple in configuration. Almost everyone should manage the installation and launch of the simplest version in a few hours • performance - small requirements for the server hosting the shop • functionality - user-friendly administration panel

Prestashop disadvantages Open Source • poor quality graphic templates • frequent updates (including security patches)

Open Source software Open Source Magento is currently one of the most popular platforms for running an online store. Typically, this software is chosen by people who plan to create a large online store with a variety of functionalities simplifying the management of a wide assortment.

Magento advantages Open Source • self-modification - access to the open source code • extensive functionality (has extensive analytic systems, reporting, product management, mobile version or payment systems) • the ability to run several stores simultaneously and manage them from one administration panel • you can set a template for a given product that will make it look different to the customer than other products in a specific time range.

Magento advantages Open Source • the system architecture allows for the creation of even very advanced services • a large number of ready-made, often free extras • great SEO optimization