Search Engine Reputation Management - Strategy Overview
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SERM - Search Engine Reputation Management - Strategy Overview. This is the title of the above presentation. If you want to learn more, please visit http://www.ideoagency.com/
Wojciech Szymański SERM - Search Engine Reputation Management - Strategy Overview
www.ideo.pl Brand reputation management in search engines. Search Engine Reputation Management SERM – Search Engine Reputation Management In a prosument’s era – that is professional consumers who do not believe in marketing messages and seek their own sources of information. A search engine is one of the most important and most popular ones. It is important to get interested in your search engine reputation.
www.ideo.pl Prosumer = professional consumer Prosumer is more than a consumer. It is a person who has extensive knowledge of the products and services of a favorite brand and shares this knowledge with others. Prosumer is an active consumer who is not just a passive consumer of advertising materials Search Engine Reputation Management
www.ideo.pl Prosumer = professional consumer The consumer of the 21st century is a daring consumer, aware of oneself and one’s needs; demanding and curious of new things. Search Engine Reputation Management
www.ideo.pl As the statistics show, the decision to buy OTC (over- the-counter drug) is most likely to be made by the consumer oneself, often with significant pharmacist support. Statistics Search Engine Reputation Management
www.ideo.pl Other statistics All it takes is 10 positive reviews to validate your business or product and confirm the high quality. 3 negative reviews will be enough to change this quality. Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
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www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
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www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management
www.ideo.pl Search Engine Reputation Management