Thinking websites (part 2).pdf

www.ideo.pl Thinking websites (part 22) What would happen if ... Let's use the possibilities Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl o A thinking website o What we already have? / what limits us? o Maybe it could think of me o Figure out what it should think about Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Presentation plan

www.ideo.pl Ideas are not born alone…If we do not teach them something, they will not be able to do it later… Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl „… children learn through observation and imitation. The child who observes us, wants to imitate us …” „… by observing, children learn not only to discover the world, but they also take over our attitudes. If parents are not active in getting to know the world - they do not show any interest - the attitude of their children will be similiar…” If parents are active and show interest in the world, in new things, their child is more likely to copy this approach to life.” Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Thinking website or what?

www.ideo.pl Technology is like a kidIf we do not design anything on the website … Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl Web 2.0 was not a new technology It's more a matter of another way to use it Maybe Web 3.0 is similar? More thoughtful designing More useful and user-friendly tools Thinking website, meaning what exactly? Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl What can we use? o Better programming languages and servers o Expert systems / artificial intelligence systems o Geolocation / geotargeting systems o Behavioral targeting o Mobile solutions / mobile apps o Semantic search Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Thinking website, meaning what exactly?

www.ideo.pl What limits us? o Maybe we have other habits? o Maybe someone does not like it? o Maybe customers do not want to pay for it? o Maybe customers do not see the benefits? Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Thinking website, meaning what exactly?

www.ideo.pl Let’s be serious Yesterday, there was no demand, however, today we have to be one step ahead of the competition Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl Web 3.0 We need to be where users are and follow them Assist them when they expect it Fulfill their needs in the first place With good service the sale will come by itself Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Thinking website or what?

www.ideo.pl Let's surround the users with our "care" o Website service o Other web services o Customized mailing / newsletter o Mobile apps and regular text messages o Other tools / information media Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Thinking website or what?

www.ideo.pl But what would it think about? Maybe about me and my needs? Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl Let's get ourselves a car Which one will be the best for me? o I read descriptions and tests o I am looking at the photos o I like my friends’ cars o I look at ads o I AM SOMEONE o I like traveling, comfort, peace… Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl New or used? The system based on collected data knows whether I prefer comfort, I can afford this car, or maybe I have a limited budget. The system can also determine whether I like DIY. He also knows whether I have a business, a family, etc... If I have a company, what about a lease? Why haven’t they called yet? Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl And the winner is… The best car for you will be … Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl Why should I look? When I figure out what I am interested in (a model, color, equipment, etc.), maybe sellers should be fighting for me? With: o the amount of positive comments o recommendations from my friends o packages of free extras o bonuses, discounts, etc... Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl Insurance? The system will adjust the insurance to my needs, its scope, cost, discounts (it knows my history and knows how many accidents I had, etc.) Credit? The system will calculate your creditworthiness and will offer you the best bank (the cheapest, and by the way, the one that is around the corner...) Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl I bought a new carWill I be attached to the brand for many years? Maybe I want to? Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl How does it work? I didn’t have a car like this before, so I don’t know everything about its service. How can I turn the lights on, how to set the watch, how to set the mirrors? etc… But I got the instruction manual… Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl Interactive guide I try the car for the first time, so the guide asks if I want to undergo a short training. I get information that will allow me to get home (it knows weather and road conditions) Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl Interactive guide? There is also an intuitive search engine and I can get more information - specifically what I need right now. I get back and I can continue the training on a computer in the comfort of my own home. The car will verify my knowledge when I get to it next time. Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl Interactive guide? To make the training more enjoyable - for a given action (e.g. turning on the rear wiper) I get the points. I want to be the best o I compete with other drivers o I am fighting for additional gadgets Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl The car knows if I can ride, but whenever I have a question - it tells me what I should do. Maybe it could predict my questions ahead? Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…

www.ideo.pl Sometimes a light bulb burns Or some other part is used… Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012

www.ideo.pl Sometimes a thing needs to be replaced The system knows before me that such a replacement is necessary. It gives me a great catalog of parts from which I can choose. It shows only those parts that interest me. Recently I read a lot about travel (e.g. friends' travel reports), so it tells me which trunk fits my car. Maybe I can also use a bicycle handle, because I often ride. Łukasz Szymański - e-marketing consultant| WEB 3.0 - New Standards II Edition| 22.02.2012 Let it think of me and my needs…