What problems can you encounter when running an online shop.pdf

Wojciech Szymański What problems can you encounter in the first 6 months of running an online shop?

They may not enter They may not watch They may not buy

People do not enter, do not watch and do not buy because… the shop does not appear in the most basic sources of traffic, i.e. price comparison websites product descriptions are copies that Google does not approve and does not position

People visit, do not watch and do not buy because… bad traffic the store is not useful at all the store does not seem trustworthy prices are too high

People visit, watch and do not buy because… the shopping cart is not usable the store does not seem trustworthy prices are too high of a narrow range of products

First steps before the analysis? Appear in price comparison websites (Skąpiec, Ceneo, Nokaut) start using Google Merchant Center Lower the prices Start using campaigns such as Shopping Ads, only in search results Open an account on Opineo service

If you already know that… Your traffic has increased from price comparison websites so you have an assortment that people are looking for and you have low prices …either you do not seem trustworthy or the store is useless

If you already know that… the store is certainly useful you did the research and you are 100% sure …either you do not seem trustworthy, your prices are too high, or you do not have good products

If you already know that… you have traffic from price comparison websites and search engines you have good products and good prices … either you do not seem trustworthy or the store is useless

If you already know that… you have traffic from many sources and you have taken care of good feedback that means you have good products, good prices and you seem trustworthy …this shop is not useful

You will find helpful usability tests following the competition

Ideo Sp. z o.o. Wojciech Szymański Director of Digital Marketing www.ideoagency.com ws@ideo.pl Interactive Agency & Internet Software House E-tools tailor made for your business